Back to Portfolio Case Study — Harmony Home
Case Study — Home Services

HARMONY HOME SA

A complete digital ecosystem for a growing home-services business — brand identity, a conversion-focused website, and a custom booking platform built from the ground up.

Industry Home & Cleaning Services
Location Adelaide, Australia
Scope Brand · Website · Platform
Stack Astro · React · Vue.js
harmonyhomesa.com.au
Harmony Home SA website hero — Cleaning with care and harmony
01 The Brief

A Business Ready to Grow — Held Back by the Basics

Harmony Home SA came to us as a home-cleaning and property-services business built on word of mouth and manual bookings. The service was excellent — the infrastructure around it wasn't keeping up.

They needed three things at once: a brand people would trust enough to hand over their house keys, a website that could turn visitors into confirmed bookings, and — the part most agencies stop short of — an internal platform their own team could use every single day to manage clients, properties, and staff.

So we built all three, as one connected system.

Client Harmony Home SA
Industry Residential Cleaning & Home Services
Location Adelaide, South Australia
Deliverables Brand Identity, Marketing Site, Booking Platform
Tech Stack Astro, React, Vue.js
02 Brand Identity

A Mark Built Around a Single Word: Care

A heart cradling a home, held by open hands — trust and warmth distilled into one symbol. The palette pairs a confident violet with calming teal, applied consistently from business cards to on-site cleaning checklists.

Harmony Home SA logo — a heart cradling a home, held by open hands
The Mark

A Home, Cradled in Care

Every element of the mark was chosen on purpose. Nothing about it is decorative — the logo tells you what Harmony Home does before a single word of copy does.

The Heart — Care First

Before it's a cleaning company, Harmony Home is a business built on care. The heart sits at the top of the mark because that value comes before everything else — the technique, the schedule, the invoice.

The Home — What's Being Protected

At the center, a house rendered as a diamond — the thing being cared for, held safe right where the heart's two halves meet. It's the reason the company exists.

The Hands — Trust You Can See

Open hands cradle the whole mark from below — the promise that comes with letting a stranger into your home: it will be treated gently, and looked after.

Violet
Teal
Sky Blue
Lavender
03 The Website

Six Pages, One Job: Turn Visitors Into Bookings

Every page on the marketing site has a single, deliberate purpose — from the first-offer hero to the careers page that helps Harmony Home hire the team that keeps their promise.

harmonyhomesa.com.au
A Landing Page Built to Convert
01

A Landing Page Built to Convert

"Cleaning with care and harmony." The hero pairs a warm, human portrait with a clear offer and a one-click booking CTA — so visitors don't just browse, they book.

harmonyhomesa.com.au/services
A Service Catalogue That Grows With Them
02

A Service Catalogue That Grows With Them

Housekeeping, organisation, linen rental, laundry & ironing — each service gets its own card, ready to expand as Harmony Home adds new offerings.

harmonyhomesa.com.au/services/handyman
Beyond Cleaning — Handyman & Renovations
03

Beyond Cleaning — Handyman & Renovations

A dedicated page for their handyman division, with trust signals — licensed & insured, free quotes, workmanship guaranteed — front and center.

harmonyhomesa.com.au/reviews
A Real Review System, Not a Testimonials Slider
04

A Real Review System, Not a Testimonials Slider

Clients can rate and write reviews directly on the site — building a public, ever-growing library of social proof instead of three hand-picked quotes.

harmonyhomesa.com.au/contact
A Contact Flow That Qualifies Leads
05

A Contact Flow That Qualifies Leads

The contact form asks the right question upfront — which service the client is interested in — so every enquiry lands in the right hands, ready to quote.

harmonyhomesa.com.au/careers
Hiring, Built Into the Brand
06

Hiring, Built Into the Brand

As Harmony Home scales, so does their team. We designed a careers flow with a live job listing and pre-screening form — recruitment as polished as the client-facing site.

04 The Platform

What Happens After "Book Now"

The marketing site was never the hard part. We built Harmony Home a full client and admin platform — property management, live booking status, and role-based operations control, all in one system.

My Properties
Client Portal

My Properties

Clients register every property they want serviced — beds, baths, size, and floors — so every booking is scoped correctly from the start.

My Dashboard
Client Portal

My Dashboard

Upcoming and past bookings at a glance, with live confirmation status — clients always know exactly when the team is coming.

Bookings Control Center
Admin Panel

Bookings Control Center

The Harmony Home team filters every booking by status, service, and date across every property and client — their entire operation in one table.

Roles & User Management
Admin Panel

Roles & User Management

Granular access control — Active, Admin, or Blocked — so the right people have the right level of control over the platform.

05 Our Process

How We Got There

01

Discovery & Strategy

Mapped the full service catalogue, client journey, and internal operations before a single pixel was drawn.

02

Brand Identity

Designed the mark, palette, and voice — then applied it across every physical and digital touchpoint.

03

Website Design & Build

A conversion-first marketing site built to turn visitors into confirmed bookings.

04

Platform Engineering

A custom client portal and admin panel — the operating system behind the storefront.

05

Launch & Handover

Shipped, tested with real bookings, and handed over with a team that actually knows how to run it.

06 What We Delivered

A Complete System, Not Just a Website

2
Platforms Built —
Marketing Site & Booking App
5+
Core Services
Digitized End-to-End
3
Role-Based Access Levels
Admin · Active · Blocked
100%
Custom Design —
Zero Templates

Want a platform this complete for your business?

From brand identity to the software that runs your operations — we build the whole system, not just the storefront.